SALES AND MARKETING June 11th and 12th, 2020

11-06-2020

SALES AND MARKETING June 11th and 12th, 2020

“Sales and Marketing” was chosen by our member companies as a topic for our second training organization. The training was held for 2 full days on June 11th and 12th, 2020 with the participation of 28 company representetives from 17 companies. It was given by Hakan Okay on the Zoom platform.

The training included the detailed lectures on understanding notions and distinct techniques of sales and marketing, identifiying customers, learning how to apply Swot, TOWS, PARETO and PESTLE analyses. These lectures were followed by information on aims and objectives of the organization and techniques of effective presentation. The purpose of this training was to make our member companies adabt more easily to the changing conditions of the market and to make their sales representatives more equipped for the new expectations and behaviors of both corporate and individual customers. A Q&A session was held after the presentation.